Objectives: 

Explore the basic Special Events Management System modules by utilizing real-life examples and hands-on exercises. 

Who should attend? 

• Event planners or managers, trainers
• This course is not intended for technical staff

Course Outline: 

Module1: In this session you will learn: 

• The definition of an event
• The aspects of managing the event
• The 4 functions of the manager
• Event management and marketing interface
• Public Relations and its role in event management
• Defining the objectives of an event

Module 2: In this session you will cover: 

• Is the event really necessary
• How to build the budget
• Creating the contingency budget
• Selecting the venue
• Inspecting the venue
• Recruiting outside help

Module 3: In this session you will learn: 

• Event production and organisation
• Coping with different sizes of audience
• Creating the theme for the event
• Managing the speakers
• The invitation process
• Travel arrangements
• Entry-exit and in between

Module 4: In this session you will learn: 

• Event room layouts
• What is banqueting and its importance
• Going abroad
• Post event research
• Work on your syndicate project

Module 5: In this session you will learn: 

• A few further thoughts on sponsorship and exhibitions
• What the other syndicates will do for their event

WORKSHOP STYLE: 

A mixture of short presentations, interactive discussion, individual exercises and group work. The emphasis throughout is on a practical approach using case material and examples.