Effective Public Relations


Effective Public Relations

 

Objectives:

By the end of the program, participants will be able to: 

  • To develop personal skills in dealing with different personality types of guests in different situation
  • Useful business etiquette information to help participants achieve their goals while improving their job performance
  • Meet & Greet important people in a proper manner
  • Behave  & dress correctly in both business & social occasions
  • Maintain effective verbal/nonverbal communication skills
  • Represent the organization at various functions
  • Organize & manage events such as business luncheons and formal dinners
  • Deal successfully with the Media
  • To polish and upgrade key communication skills and techniques that are essential for performing the public relations, and administrative/supervisory duties.
  • 10.  Develop a better understanding of how to communicate effectively with the internal and external 'public' of the organization. 

Who should attend? 

Officers/supervisors in the areas of public affairs (public/ government/ customer relations); personnel; marketing; training; administration; employee information. 

Course Outline:

Business Etiquette 

Qualities of the ideal escort/host 

  • Tips to Gain our Guest’s Respect

 

Communication 

  • Barriers to Effective Communication
  • Overcoming Barriers to Communication
  • Positive/Negative Body Language
  • The Art of Listening
  • The Order of Priority
  • Listening Problems
  • How to Be a Bad Listener!
  • Verbal/Nonverbal Behavior
  •  Non-Verbal Components of Behavior Styles
  •  How To Cultivate An Agreeable Speech
  • Steps to Improve your Communication Style
  • How to encourage “Feed Back” 

P R Supervisors as Communicators and Team-Builders 

  •  Your Leadership Style as a Communicator  

Dealing with the Guest Complaints 

  • Difficult Personality Types of Guests
  • Coping With the Cultural Difference 

Speaking On the Phone 

  • Common Speech Mistakes
  • How to take telephone messages effectively
  • Getting appointments on the phone
  • Using the Voice Effectively
  • Planning Phone Calls 

Dress for Success 

  • Business Dress Code (Female/Male)
  • Power Dressing
  • Basic Do’s & Don’ts        

WORKSHOP STYLE: 

A mixture of short presentations, interactive discussion, individual exercises and group work. The emphasis throughout is on a practical approach using case material and examples.