Course Objectives:

Upon completion of this course participants will excel in all Aspect of tourist marketing.

Who should attend?

• Whom they are working (or and looking to work) in Tourism- in general and - Tourist marketing – specially.
• Governmental Staff in tourist promotional - offices.

Course Outline: 

• General introduction.
• International tourism Beeing the main interest for marketing.
• Tourist Marketing.
• Its concept.
• Its charactertics.
• The ( Tourist Market )
• Its concept.
• Different types of the markets.
• How to study the market?
• Tourist demand
• Its concept.
• Its qualities.
• Its stages.
• How to estimate the volume of tourist demand
• The Tourist Supply
• Its concept.
• Its components.
• The changes. That affects the supply.
• How to develop and improve the Tourist services?
• Marketing mix. And its components.
• Promotional mix and its components.
• The classic tolls of promotion.
• The modern tolls of promotion.
• The new trends of Tourist marketing.
• Case studies
• Marketing plan for travel agent
• Marketing plan for Tourist destination. 

WORKSHOP STYLE: 

A mixture of short presentations, interactive discussion, individual exercises and group work. The emphasis throughout is on a practical approach using case material and examples.